Data and analytics company Kantar, in partnership with Dainik Bhaskar, has launched its first report, ‘Urban Bharat – India’s Consumption Story’, offering an in-depth analysis of consumption patterns, consumer aspirations and the growing demand for premium products across India’s emerging urban markets.
The report was launched by RPG Enterprises Chairman Harsh Goenka and focuses on 50 Tier-2 and Tier-3 cities, excluding Mumbai and Delhi, highlighting the changing dynamics of India’s consumer economy.
Report fills critical data gap: Harsh Goenka
Speaking at the launch, Harsh Goenka said there had long been a lack of reliable and comprehensive data on consumer markets in Tier-2 and Tier-3 cities. He said the report, prepared by trusted organisations like Kantar and Dainik Bhaskar, would help businesses and marketers better understand India’s evolving consumption landscape and identify new growth opportunities.
Companies can identify emerging markets: Girish Agarwal
Dainik Bhaskar Group Promoter Director Girish Agarwal said India’s consumption-driven growth story is rapidly expanding beyond the country’s biggest metropolitan cities.
He said the report was developed in collaboration with Kantar to help companies identify emerging markets and formulate effective business strategies.
Agarwal added that one of the report’s key features is the Urban Bharat City Opportunity Index, which ranks 50 cities based on their growth potential. The index is designed to help businesses make informed investment and market expansion decisions.
Emerging cities offer significant opportunities: Kantar
Biswapriya Bhattacharjee, Director (B2B & Technology) at Kantar, said the findings demonstrate how India’s emerging cities are witnessing rapid economic and consumer growth.
He said the report also identifies where the biggest opportunities exist for companies amid rising consumer aspirations and increasing demand for premium products.
Key highlights of the report
Covers 50 high-potential Tier-2 and Tier-3 cities, excluding Mumbai and Delhi.
Includes cities from Hindi-speaking states, Maharashtra and Gujarat.
The combined population of these cities is around 149 million (14.9 crore), accounting for nearly one-third of India’s urban population.
Examines changing consumption trends across 11 major sectors.
Introduces the Urban Bharat City Opportunity Index to rank cities by growth potential.
Designed as a strategic guide for brands, marketers, businesses and policymakers to identify future growth markets.
